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Being Smart Is Not An Option Anymore
“If you don’t have a competitive advantage don’t compete” -
Jack Welch
Customer Life Time Value
“What gets measured gets managed”
- Peter Drucker
Micro Segmentation is the way forward
“Everyone is not your customer”
- Seth Godin
It is a paradox not everyone are customers but the opinion
Data – Product centric or Customer centric
“The purpose of a business is to create a customer” - Peter Drucker
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