“Everyone is not your customer” – Seth Godin
It is a paradox not everyone are customers but the opinions of non-customers matter to businesses and the perception of the most matters. They might influence consumption or influence opinions regarding consumption. The best marketing strategy is to help customers buy products and services rather than push sales to the customers. Now taking all these factors in mind a conventional marketing strategy would consume a lot of resource in terms of time and finance. At the same time companies who own data collection and monitoring of all the customer touch points are best placed to leverage the data available and target precisely the customers, consumers and influencers.
With micro segmentation using analytics, companies can drive marketing function more effectively than the conventional marketing practices. Target customers are broken down on Behavioral categories and the influence of all these categories are enumerated. Then a program is designed on the enumerated parameters which will matter to customers more than the conventional method of segmenting targeting and positioning approach.
The micro segmentation based marketing plans and promotional plans will help customers to help themselves to engage with the brand better and be profitable over a period of time. We help not only creating micro segmentation and planning but also ascertain a customer’s worth.